I don't play much fetch with my dogs anymore. The little ones twist and torque and try to turn going 100mph. Or leap up to try and catch it. Seeing as how I am trying to keep them sound fetch is not something we do. But they do love their toys. So we have a compromise. They still get to fetch, but the fun is in the searching!
The first step is that the dog must stay.
and sometimes she doesn't find it and we have to go looking together. Either way she's getting exercise, and having fun!